What is an E-commerce website without conversion? If your website isn’t selling then it is simply not working. Website visit should be converted into paying customers, then those customers should be persuaded to come back again and repeat their purchase.
Therefore, you must carefully consider the User Experience (UX) of your website. It is a decisive factor when it comes to visitors buying at least one item before exiting.
Drum rolls, enters MEM.
MEM is an easy e-commerce platform that helps small businesses start selling on their own website, social media pages and mobile application.
You can check all of MEM’s features here.
Today, I will be talking about 10 amazing UX wins MEM offers you.
- Loading Speed
- Simplified Primary Navigation
- Fast Checkout and Payment Process
- Customer Service
- Simple Navigation
- Search Function
- Filter and Sorting
- Easy Available General and Contact Information
- Product Images
- Responsive
1. Loading Speed
Your website’s goal is to provide your visitors with the information they need super fast.
If it takes forever for that information to load, users will experience emotions related to anger or frustration. They will leave your website and buy from another one.
A faster site not only improves user experience but also boost sales. The quicker a page loads, the more likely the user is happy, and when a customer is satisfied, they are more likely to make a purchase.
Learn how to test and optimize your website speed using GTmetrix.
2. Simplified Primary Navigation
Your homepage is the first thing a visitor usually sees. Ideally, it should offers a minimum choice pathway. The more choices a user has, the longer it will it take him to understand your product/service and complete a desired action.
Support this process by letting people know about your shop from the very beginning. Motivate users and make them want to explore what you are selling.
3. Fast Checkout and Payment Process
The checkout process can make or break a purchase. Getting users through the final steps of the payment process is fundamental. It must be quick and simple.
The customer has picked the item they want to buy, it’s time to place the order.
MEM uses a very effective UX process for the checkout phase.
- Showing only necessary information to complete the purchase so that the user won’t get distracted.
- Displaying visible steps and providing the flexibility to simply switch between steps without losing data.
- Showing the order summary so the user features a sense of clarity and control.
- And last but not least, displaying minimal website navigation, limiting the choices to return to the shop page.
4. Customer Service – Chatbots
Chatbots being available on your website 24/7, can remarkably boost your user experience by engaging with new visitors.
Knowing that 31% of users are not able to get simple answers related to the business, chatbots can solves/answers most of the common problems/questions they have.
In the example below, you can notice an engagement with users as soon as they reach your website. Sending a welcome message to help them get started and guide them into more specific pages based on their needs.
5. Simple Navigation
One of the key challenges in user experience is a simple navigation.
Locating the proper category is the first step the user make if he wants to find something specific on the website.
In the example below, shoppers can easily recognize images/illustrations without the necessity to read categories names, resulting in an improved user experience. Following that, users won’t be confused and they will find immediately what they are searching for, distraction-free.
6. Search Function
The search function has always been very popular, especially in an E-commerce website.
Visitors who use the search box are more likely to convert into leads and customers, they are shopping on your website with the intent on buying. That’s why the search function is necessary in every site.
This will increase your conversion rates, resulting in happier shoppers that will return and order again.
People who use search box know specifically what they are looking for — often as specific as an actual product name. People who navigate explore more related content. Users who utilize the search are often in the late-stage of buying mode, when they have gathered all of the information they deem necessary and they have made a decision on which product to buy.
cludo.com
7. Filter and Sorting
Filters and Sorting should be easily reachable and noticeable on the product list. Some are more important than others — for example, the price range is usually the most important factor for the customer.
It can allow the user to scroll down a product catalog of thousands of choices just to a selection of products that match their own purchase preference.
Providing your customer with a great filtering experience can boost your sales and conversion rates.
8. Easy Available Contact Information
Making it easy to connect with your customers will your brand trust. Visitors browse your website looking to know more about your products. They will expect to see information on where and how to connect with you.
The best way is to include in an easy to notice brand description, social media icons, email, and clickable number to call.
9. Product Images
One of the major selling points is product images.
Your site should have as many images as it needs to show what the product looks like.
Putting the product into context clarifies exactly what it is, how it is used, and who is likely to use it.
Also, images should be of high quality, without them, users may not be able to make a purchase decision and will steer away from your website.
10. Responsive
It’s necessary to adapt a responsive design to enhance the user experience. One of the main reasons for this importance is the rising number of mobile users, half of the Earth’s population has a mobile device.
Your visitor has to experience all the advantages of responsive design, for significantly increasing the chance of gaining them as customers. From text dimensions to input fields, all these little things add up to deliver a conclusive pleasant user experience.
Responsive web design for e-commerce stores results in increasing your conversion rates.
Summary
Our world is changing. E-commerce will only get bigger especially after the latest COVID-19 crisis.
If you want to sell your products online and create an e-commerce shop, the easiest & fastest way is to do it through MEM.
For further information on how we can help you sell online with MEM, please book a call with us.
By Maya
