Consulting landing pages are a little different from your regular run of the mill landing pages because there’s no product to sell. There are no features to highlight, no demos to show how the product works, no sizes or colors to choose. When you are the product, the customer wants to know who you are, what makes you the expert, and most importantly, if you can solve their problem.
Consultants can include coaches, trainers, legal, financial or business consultants who offer their expertise in the form of consultations, educational content, or paid programs.
The elements that you add to your consulting landing page must still perform to meet the same goal as any other landing page: to convert your visitors into clients. Those elements can be anything ranging from whether you show your face or not, how your offer is actually solving the customer’s pain point, and what exactly will be your call to action for that conversion?
Creating a landing page that works for your specific consulting services is very personal, however there are some factors that are known to convert well, and we’ll take a look at some of them in this article, along with several examples of landing pages done right.
Marie Forleo
Marie Forleo’s website is a perfect example of the consultant being the front and center of the landing page. She peppers her landing page with personable shots of herself, clear and well-lit. In the hero shot above-fold, notice how she’s looking right at the message that she wants her clients to read.
It’s also interesting to note that Marie’s CTA doesn’t sell any programs or products, but points to free offers, such “Marie TV” or audio training. The selling happens via email marketing, keeping the landing page sales-free.
Sujan Patel
We love how bold and to-the-point the headline is on Sujan Patel’s website. In 6 words, he tells you what he does without having to explain with a description below, or testimonials or anything else. And it’s in first person.
The only other thing that’s on here is the Let’s Talk button, making the potential conversation seem personal.
SEO Blueprint
With SEO Blueprint, Glen Allsopp runs a quarterly program that opens for business to allow students to sign up for each cohort. While not in session, the landing page still provides a ton of information for students on the waiting list for the next cohort.
The headline is bold and in quotes, conveying what an SEO Blueprint student/customer would want from the program. It’s literally a 2 dots connecting from the headline to the CTA, which is to sign up to get on the waiting list, with very few other elements in between, like FAQs and testimonials, that’s it.
Mayweather Boxing + Fitness
This is a landing page for pre-selling before doors open. The CTA is a brilliant strategy to get potential customers to reserve pre-opening rates, giving them incentive to sign up for the Mayweather Boxing+Fitness mailing list.
It doesn’t hurt that Floyd Mayweather, the owner and a 26-time championship boxer is on the background images of the video on their Coming Soon hero banner.
Varsity Tutors
The Varsity Tutors landing page is simple, clean and friendly, while still being comprehensive. The elements they choose to include above-fold are copy such as “Award-Winning,” “150,000+ clients” and “4.9/5.0 Rating” are all effective in making the customer feel confident before purchasing their tutoring sessions.
They put their tutors’ photos right on the landing page, with links to learn more about a specific tutor. This makes them seem personal and credible.
Masterclass
While the individuals showcased here are not exactly consultants, Masterclass takes full advantage of the name and brand of celebrity personalities to sell their service, which is a monthly membership. The masterclasses include a thousands of topics, such as skateboarding, gardening, cooking, magic, and acting, and a chance for you to learn from the “world’s best minds.”
Soothe
Soothe is a service that extends the services of massage therapists right in your own home or apartment or office. Their How It Works section couldn’t be simpler, and the icons used against a white background with an orange CTA button keeps it clutter free. Clicking on the Book Now button leads to their scheduling page which is also simple, their options not overwhelming, so that the whole process feels easy-breezy. Exactly what you’d want from a massage therapy.
Decorist
Similar to Soothe, Decorist is a service that connects you with an interior designer to work with on your budget and location. One of the effective elements on their landing page is a section that showcases client projects. Each project showcase includes before and after pictures, the client’s goals and how the interior designer solved the client’s missive.
The rest of the page is colorful without being in your face, with loads of pretty pictures, but the loading time is pretty quick, so it works.
GrowthLab
GrowthLab was founded by Ramit Sethi, of I Will Teach You To Be Rich fame, to help people start and grow their businesses. To invite them to sign up to their mailing list, they offer a value-driven freebie that includes a word-for-word email funnel – it’s gold for start up online business folks.
Another interesting strategy here is using two either/or CTA buttons – it’s a play on your mindset whether you can resist saying No to such a valuable offer.
Jason Swenk
This is a consulting landing page for Jason Swenk’s Digital Agency Playbook to help agencies set up their systems and strategies. The page lays out all the features, benefits, testimonials and descriptions that persuades a client to purchase their framework. But the last section is about a limited time bonus that reads like a running list of all the extra goodies you get for signing up for the program. The strategy here intends to show a bigger value on the program than what the customer paid for.
Joe Kashurba
Joe Kashurba runs training sessions for web design businesses, and this landing page promoting the free webinar is shockingly short. There’s only 2 sections, both filled with videos. The first section consists of a video of Joe Kashurba doing an intro of the webinar, and in the second section is a series of video testimonials, all less than 2 minutes each. Compelling.
The Fletcher Method Launch Maps
This is it. This is all there is on the landing page for the Fletcher Method Launch Map freebie. But the picture of the map right there, just within reach of one email address seems like a no-brainer, such an easy ask.
The whites, blacks and grays recede to the background and push the bright blue Show Me button – grabbing your attention and not letting it go until you provide that email address.
Consulting.com Consulting Accelerator
The landing page on Consulting.com is a classic textbook case of how a consulting landing page should be done. It includes all the right elements in all the right order, making for a persuasive reading, in a linear fashion.
While the image in the top section above-fold looks a little busy, it also includes a bulleted checklist of what you learn in the program. You really don’t need to read the rest of the page to click the Free Trial button.
Coaching Soccer Tactics
The CTA on the landing page for Coaching Soccer Tactics is to promote free and paid membership options. They provide a preview of the type of free and discounted resources only available for members. Since the collection of resources can become a bit all over the place, their layout of Benefits For Coaches section gives an instant glimpse into the various resources and benefits available to members. We also like that they keep the CTA limited to membership, rather than try to promote their other books and products.
Midas Media
Midas Media provides Google ads management services, and they say it through simple animated text against a white background. The red text changes into a series of messages. The bright bold red button Let’s Discuss Targets conveys that they’re ready to get down to business, and that they’re not about pitching or selling. Their tagline is straightforward – pay on results. Clean, simple, effective.
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By Myriam
