15 Best SaaS Landing Page Examples for 2020
Take your customer on a journey of what your SaaS can do for them with your landing page. To do this well, you could use good design, enticing language, colorful personality, credibility factors, interactive features, but the end goal is always the same: to convert your visitors into leads and customers.
You want your SaaS landing page to do the work of introducing your visitors to your product, show them all its features and benefits, and persuade them that you have the exact solution to what they’re seeking. Your SaaS landing page should convince your leads that you’ll be a reliable partner, that they can trust you, and answer their questions before they raise them.
Besides pretty design and persuasive copy, you must also take into account page navigation, page load times, the ratio of scrolling versus clicking, and other factors that would impact the bounce rate. And finally, by the time they reach the end of their journey, aka the CTA, they’re primed to click that buy button (or whatever your CTA is).
Does your SaaS landing page do all that? Let’s look at a few examples of design done well.
First and foremost, a good landing page should have a good headline that is short but tells you everything about the product. That’s not an easy feat. If you can keep your headline below 10 words, and still be able to explain what your SaaS does, then you too can join the ranks of the likes of Asana.
Asana is a team management, project management platform, but instead they use even simpler words that are easy to understand and even more effective in conveying what they do.
Go on Muzzle’s landing page and you can’t stop reading the text notifications that come up on the side of their screen. They don’t even have to explain what they do more than what they offer in their headline: “a simple mac app to silence embarrassing notifications.” ‘Nuff said.
Muzzle uses this show and tell strategy very effectively, and it’s hilarious to boot. Probably because it’s happened to all of us at some point.
We all know the power of testimonials to persuade a potential customer. Crazy Egg sprinkles their customer testimonials throughout their landing page, and pairs them with the tools that the customer used along with the results and the benefits of the tool.
In the example here, Crazy Egg says their customer WallMonkeys saw an increase of a whopping 550% – whoa, doesn’t that alone make you want to try it out for yourself?
Not a lot of SaaS companies use this strategy but it works well for Help Scout: to offer free training and classes through HelpU to get the most out of HelpScout. They have great content to educate not only their customers, but also visitors and leads who are potential customers signed up for their free trial.
By signing potential customers on to their email list Help Scout can take them through their email marketing campaign that not only educates them, but primes them for conversion into customers.
Close is a CRM platform that connects all the customer relationship touchpoints, thereby giving a full picture perspective of the customer at any given time.
We love the animation Close uses on their SaaS landing page to show how easy it is to update your status, streamline your process, and hopefully close your deal. They have several tools showcased on their page, but with the use of effective animation, they make it seem less overwhelming than a CRM could be at first glance.
With all the copy and descriptions and testimonials Webflow includes on their SaaS landing page, it could look busy, but they do a good job of sectioning out the page. They’ve used simple bold verbs to define their sections: Build, Launch and Grow, with each section including an appealing animation view of their tools, a simple description and list of benefits, as well as a highlighted review from one of their customers.
For a SaaS whose service is to build better websites, their own website is a great showcase.
The landing page for AdEspresso is simple and straightforward, but there’s nothing wrong with that. A solid headline, a promising description and a big, bold call-to-action button is all you need above-fold.
It’s hard to miss the big green Start Your Free Trial button in a bright green. The rest of the page looks like what they promise – easy, fast, effective. There’s no gimmicks or glitzy animations, but the page is easy to read, fast to load, and effective in conveying their features and benefits.
Video is an effective way to communicate your message, features and benefits, but only if done right. Rather than including elaborate descriptions of their SaaS, lattice embedded a simple graphic video to provide an overview in less than 2 minutes, as they say right on the thumbnail. They restrained themselves from adding any other words to the thumbnail, reducing clutter, and keeping the CTA clear and actionable.
Similar to reviews and testimonials, award badges go a long way toward enhancing credibility of a product or a service. If you have one, flaunt it.
Plutio is another project management, team management platform, competing with several others on the market, but they have a way to stand out in the crowd. Plutio has their Forbes Top Ten Tools award highlighted above-fold right by their CTA button to sign up for a free trial.
In a landing page world where less is more and whitespace is the sacred word, Shopify goes the other way – fearlessly.
Colorful, packed with images and examples, they give a visual sneak-peek of what you could do with your Shopify page. And then there’s a link to explore more examples, with a CTA to sign up for a free trial. It’s hard to resist.
For an AI software, the landing page of Lobe.ai does a great job of explaining their SaaS in an easy to understand visual way. They show their drag-and-drop tool that connects building blocks (that they call lobes) using animation that shows exactly that.
We also love the variety of different application examples they include, like emotions, handwriting, music, movement, without it seeming like a bunch of spaghetti thrown on the wall.
Landbot is a chatbot builder, and their tagline says that it’s an intuitive, no-code chatbot builder, and what better way than to show you how easy it is to build your own chatbot?
Their SaaS landing page looks and feels like an IM chat, fun, friendly and casual, and their own chatbot is who you’re interacting with, when you ask your questions, or when they ask you for your information.
For all the images and animations and videos that Unbounce packs into their landing page, it loads surprisingly fast. That’s a great testament to their service, which is to build custom landing pages.
The bright colors are eye-catching against the plenty of whitespace, and the page isn’t too long, but it ends with a bright blue CTA section to preview their builder, without having to sign up. No need to think twice about clicking the button.
It’s a little dizzying how fast their 9.41 second video seems, for building a mobile sales funnel using Perspective Funnels. But that proves their point. In the time it takes to play the video, they show you how you can put together a funnel and get the customer to sign up for a test drive.
Their copy is simple and straightforward, relying on their numbers to do the talking: more than a million photos, 100+ themes, more than a 100 field tested templates. And most importantly, that they’re made for mobile phones.
Gusto does a great job of keeping their landing page simple, despite the many applications they advertise. It’s almost shocking that they use no more than three sections on their landing page.
Gusto does this with their simple drawing, illustrating various small businesses, and an icon that’s a link to longer copy for that specific niche. It works.