6 Font Trends for 2020
Font choice and typography consideration are essential in any design process. The proper typography use determine the communication between the user and the brand. Fonts and character size are necessary for attracting your target audience.
For instance, in the case of social media advertising about a children’s toy store, the typography selected must be playful, fun, and exciting. However, promoting a more serious product requires the use of a more simple, professional, and plain font.
As a digital marketing and advertising agency, we keep track of trends to improve our design workflow.
Here, we have assembled 6 font trends of 2020.
1. Round Sans Serifs Fonts
In 2020, sans serif fonts are trending towards being neat and rounded. These fonts project clarity, integrity, and modesty.
Some designers argue that with its soft curves and flowing lines, sans serif rounded font can be read childish. However, i think that using it the correct way, paired with a bold color palette, generates a feeling of confidence, trust, and positivity.
Many visible brands will be using this friendly and approachable typography in the upcoming year.
2. Rustic Fonts
Over the last few years, hand-lettered typography has never faded. On the contrary, we are seeing the level of customization evolving.
We notice this kind of fonts are popping in breweries, farms and bakeries branding.
This kind of typography makes the brand look authentic, fresh, and unique.
3. Minimal, Wide-Open Fonts
Many designers are integrating negative spaces in their designs and typographies to create negative shapes.
Wide-open minimal fonts have the effect of bracing the typography and give significance to each letter by allowing them the space to breathe.
This kind of typography makes the design look spacious, daring, and give the feeling of limitless potential.
4. Pixel Fonts
From the 70s through the 90s, and now in 2020, pixel fonts are again having their moment.
They have evolved from 2D computer graphics and games to being used in logos, stationaries, and websites.
They induce exhilaration, entertainment, and liberty.
5. 70’s & 80’s Fonts
The 70s and 80s were filled with iconic text effects. In 2020, brands are working on stylizing their designs.
From groovy and disco fonts that takes us back in time, to retro and funky typographies that compel any visual.
With the right choice of colors and illustration style, these types of fonts can add quality to your design and make it pop off any background.
6. Geometric Fonts
The geometric font has been rising for the last couple of years. In 2020, those typefaces are being used in real estate, technology, and science brands.
They are created using straight lines and perfectly round structures. Giving their futuristic form and vibe, the content impressively stays readable and clear. It adds interest and attraction to the layout.
To sum up,
It’s beyond clear that 2020 is a thrilling year for font trends. From throwback Rustic Fonts to Geometric Fonts, typography carries on pushing margins.
At Maze, we follow the trends and changes that happen in the market. We can create anything from complex and dynamic online portals and e-commerce stores to simplistic landing page sites to promote your brand organically or through paid advertising and generate inquiries.