Most of you think that a “404 error page” isn’t that cool at all, and would be bad news for users trying to reach your website.

But what if we told you that the “404 error page” could be actually an opportunity to increase your conversions and boost revenue?

Why?

Taking time to optimize your 404-page user experience, putting efforts into crafting ideas, and working on the right 404 error page design, can turn your lost visitors into loyal customers.

What is a 404 Error Page?

When a page you are trying to open on a website cannot be found, it gives you a 404 error.

A 404 error is a response code from the server that is categorized under HTTP status codes.

Why You Should Care about it?

The goal of the 404 pages is to keep a visitor on your site even if she hits a page that doesn’t exist.

So, there’s a question that you should be always asking it to yourself:

Does my 404 page reflect my brand?

If not, you are absolutely losing visitors who may write you off and never come back.

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Now, let’s take a look at 6 Arabic inspiring examples of custom 404 pages:

Example #1: Takeaways from JSK custom 404 page:

Why it works:

JSK’s 404 page is clear..

It delivers the message in seconds, effects the brand image and keeps the user enjoyed by using these 2 Ctn buttons:

• Find a property: it can help you to continue your research for a property you may search for and don’t leave the page directly.

• Go to the home page: it can be an option to be back on the homepage and try on searching again.

Example #2: Takeaways from Gulf Talent custom 404 page:

Why it works:

Gulf Talent’s, used in its 404 page their super cool mascot.

The strength point in this page is that they tried to help you with some instructions and draw your attention to mistakes that you may have made.

Example #3: Takeaways from Ruya custom 404 page:

Why it works:

Ruya’s 404 page is simple and straightforward. They tried to inform the users directly that the page which they are looking for is not found.

In addition to that,

To prevent the users from bouncing, they tried to make them curious, to continue on checking their works.

Example #4: Takeaways from Nexa custom 404 page:

Why it works:

Nexa adopted space and universe design, to explain to its users that they are far from what they are looking for but in a distinctive way.

They didn’t also forget to mention the “Go to home” bottom to let them stay on the website.

Example #5: Takeaways from Nissan custom 404 page:

Why it works:

Nissan’s 404 page simply offers up a direct apology for the website users with the world ” SORRY”.

The car logo is within the theme giving a nice ambiance to the page.

Example #6: Takeaways from Just Landed custom 404 page:

Why it works:

The Just Landed 404 page was created in a smart way. They worked on image that represents their brand and tried to make the customer understand that he got lost in the website in a funny way.

The search box is a great addition to any 404 error page and it offer a few different ways of getting help and lets visitors know that they’re listening.

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While people are visiting your website, they should not consider feel. Try always to think out of the box when it comes to your business image, growth and not take any of your clients for granted. Loyal Customers deserves always to be treated with excellent services!

SHARE with us in comments, how your 404 error page looks like. Is it generic or is it customized?