Choosing the right font is often one of the most important parts in any design process. A thoughtfully chosen typeface can be the foundation stone that makes a design come together, and give it that cool, contemporary look and feel, while still maintaining clarity and readability. The right font allows to evoke a particular motion or fit a certain style. The skillful use of typography draws the attention of the desired audience and communicates a key idea. That’s why digital marketing and advertising agencies (yep, like us) should keep track of trends and changes to adapt and develop in their work.
In this article, we look at 7 fonts that are trending right now, and which look likely to make a big impact in 2019.
1. Extra Bold Fonts
In 2019, extra-loud, dramatic, bold fonts will continue to grow in popularity. These typographic dominate designs as the main element and are an obvious choice for the message to scream and shout. A bold font can easily turn text into a prominent design element — rather than only providing information, it can visually extend a brand or message.
When saying something that describes a product or a company itself, big and bold fonts should be used.
Bold fonts make a logo pop, posters and flyers visible from afar and websites packed with a ton of personality.
2. Minimal Sans Serif
Simple sans serif fonts (that’s fonts without serifs, the little feet on the corner of each letter), will continue to be a huge favorite for minimalistic designs in 2019. Thanks to their simplicity, these fonts are incredibly easy to work with. They’re not visually demanding and are very powerful when used well.
Minimal sans serif fonts work really well in designs that use a lot of negative space. It can evoke powerful emotions, and can vary widely depending on the design. Simple sans serifs make compositions look airy and soft with a sense of calm and tranquility.
3. Vintage fonts
Even though modern, futuristic and simple fonts are very popular today, It’s no surprise that in 2019, lots of fonts are imitating and trying to get back in time, recapture the past and evoke old memories.
Using a vintage font can make a design look elegant and serious. Or bold, yet nostalgic and intricate. It brings a classic touch to the modern world.
4. Script fonts
There’s nothing more satisfying than pairing the right script font to a design. It’s a simple yet effective trick to take the work to the next level.
Script typefaces will never be outdated. A perfect mix of elegance and style. They imitate the fluidity of handwriting and are built on the elegant letterforms of calligraphers. However, script fonts have evolved a lot and in 2019 they’ll come in many different shapes and styles. They can be classic or quirky, serious or playful, monoline or varied weight.
5. Outline fonts
Whether you’re looking to pump up your header, highlight some copy or make a composition feel airy, outline fonts will be popping up everywhere this year. Their modern, industrial look makes brands look cutting-edge and mature. Look for them in all sorts of different shapes and sizes: big or small, regular or bold, condensed or italic, rustic and handmade or sleek and sharp.
When used with a bold or thick font, can make imperative content without being overwhelming. Easily read while letting the background or other images peek through, outline fonts can seamlessly integrate into many different designs.
6. Serif fonts
Serif typefaces tend to be thought of as classic and traditional. The fine details of serifs, especially the more delicate and high-contrast designs, don’t always display well on screens, especially at small sizes on low-resolution displays. All of this changed in the few years though as high-resolution screens are becoming more common.
High-contrast serifs are loud, yet elegant and in 2019 they will be everywhere. Recognized by their extremely contrasting weights: the upstroke of a letter is usually thinner than the downstroke, and these fonts exaggerate this difference, creating a dramatic effect.
This contrast makes them very bold, kind of raw, with an element of “fancy.” It easily class up any design.
7. Unique hand-lettering
Hand-lettering is getting increasingly popular. Custom-made typography is charming, unique and special, and more brands are realizing it, making 2019 the year of unique and distinctive fonts. It can do anything. Any shape and size. Any style. But most importantly, it adds a huge amount of personality to the brand or product. It gives a feeling of personal and authentic expression that appeals to the individuality and personality of consumers. .
This focus on direct, personal communication is the overall design trend of the modern corporate age
To sum up,
An interesting year awaits. Typography in 2019 is making creatives all over the world push the boundaries, create and reinvent! Expect to see a little bit of everything in this year’s font trends—from subtle to bold, handwritten to digital, elegant to messy.
At Maze, we follow the trends and changes that happens in the market. We are able to create anything from complex and dynamic online portals and e-commerce stores, to simplistic landing page sites to promote your brand organically or through paid advertising and generate enquiries.