in 2019, we’re seeing a lot of changes in web design trends.
Discover 9 creative, useful and must have elements that you will want to use in your next website that will define website and digital product design in 2019.
1 – Natural, organic shapes
2018 saw a rise in geometric patterns, as well as abstract shapes because designers retained the structured feel of geometric shapes (circles,lines and squares).
Moving into 2019, the typical shapes that have been used in web design for so long will start to be joined or replaced by more organic shapes and lines, bringing a whole new element of design to new websites.
Using more curves and less straight edges, natural shapes offer more of what we see in real life rather than what we’d see in a computer program.
Because organic shapes are naturally imperfect and asymmetrical, they can provide depth to a web design that makes page elements stand out (specially when we use gradient colors). You can combine them with an illustration, image or titles to grab user’s attention and add a personable touch to the website.
2 – Overlapping design elements (Broken grid layouts)
With most websites, the grid is easy to point out. You can look down the left side of the website, for example, and see the logo, title, and content, aligned left, for the most part.
In the previous years, web design has put a lot of emphasis on designing within a set grid.
However, we are now seeing designers break outside of the standard grid more and more. This for sure helps designers have more creative freedom with their work and create another level of hierarchy on a page.
When you have a broken grid, you have items that are overlapping in a way that makes the grid feel less rigid, or broken.
Using overlapping elements where they share similar space is a trend we see growing more common as we move into 2019 and start experimenting more with a website being three dimensional.
In 2019, we expect to see more use of broken grid and overlapping design elements as we start to pull away from the rigid grid.
3 – Page transitions
The transition looks like a switch from page to page: things go blank for a sec, then the new page loads in.
The page transition showed up in some websites in the previous year. But we will start to see more and more sites in 2019 that use this animation.
4 – Serif fonts in web design?
We’ve all heard the rule somewhere at university or college, that serifs are for print and sans serifs are for screen. But why not
These last few years have been a golden age for minimalism and, as a result, typography has been leaning towards the more simplistic sans serif fonts.
Moreover, serifs fonts are often associated with the past, they have lots of character and are more adaptable than you might think.
But lately, designers have been experimenting with more decorative serif fonts. Because of their associations with the past, serif fonts deliver a classic and dignified atmosphere that fits certain brands.
5 – Animated GIFs
When it comes to users, we almost have few seconds when it comes to finding the information they’re looking for.
That means we only have a small time to capture their attention and provide them with what they’re looking for.
This is where animated GIFs really shine.
GIFs can convey complex ideas in a short period of time while being engaging and entertaining. An added bonus is they also work on most browsers and mobile devices, making them accessible to everyone.
6 – Black & White Palettes
Color usage is one of the most effective element in a website. It cultivates a mood, unifies a brand and guides users through an interface by creating visual landmarks.
The black and-white combination has always been a powerful one, combining the boldest color with the most passive for a stimulating contrast will definitely grab attention. While previous years saw a resurgence in vibrancy and pastel colors.
When you have only a single color used sparingly on a black-and-white background, that color is going to stand out more and attract extra attention.
7 – Illustrations take center stage
One of the interesting challenges every designer witnesses in the world of digital products is the image selection.
Lately we’ve seen the work of illustrators show again in digital product design.
Illustrations can be very powerful in bringing more abstract and unique concepts to vivid life. With a single drawing, the design can stand out from the crowd easily, and have a more unique taste.
8. Large and experimental navigations
Every year there is a trend to do with navigation on a website. Likely because it’s one of the hardest elements of the page to design for.
With 2019, instead of just changing a few things such as placement on the page, font size, style or even the layout itself, it is likely to push the boundaries of what is possible in 2019, such as making the navigation the main part of the website or making it very large and a focal point for users.
9 – More videos
Video content has become a cornerstone of the internet alongside blogs, emails, and websites. Saying “video trend” for 2019 isn’t exactly accurate, it’s what’s happening to video in web design that’s becoming a trend.
We notice that designers use more videos in their designs to explain more or to show something specific. That’s the long standing value of video but, in the future, it might become even more influential.
For online businesses, keeping your site up to date is more than just a choice.
If you’re not up to date with the latest web design trends, then you’re crushed beneath them. People will assume your brand is low quality no matter how great your product is, or what services you