10 Best Local Landing Page Examples for 2020
A landing page is a landing page is a landing page – right? Not if it’s for a local business. Yes, it’s a single page that’s meant to have clean design, easy to read text, and a solid call to action, to ensure that your customers know where to go next.
But with a local landing page, we’re talking about small businesses that are location centric, service area businesses, and brick and mortar businesses that are located in multiple sites. With that in perspective, what should go in that easy-to-read text? How to ensure your call to action actually works for your local customers? And what is clean design in this context?
We’re talking about landing pages that are designed to display well formatted name, address, and phone number, preferably in Schema. An interactive map that’s embedded onsite is essential for customers to find you. Real-time store hours that lets customers know whether your business is actually open for business at any given time. That’s the bare minimum a local landing page should include.
There’s so much you can stuff into a landing page, but that would only make it difficult for your customers to weed through. You want to highlight the necessary bits and nothing more – restraint goes a long way on local landing pages when customers are looking for specific information.
The examples we’ve included here showcase what makes each of them a good local landing page.
Truckee-Tahoe Pet Lodge, North Lake Tahoe, CA
The folks at the Truckee-Tahoe Pet Lodge show that they’re aware and in-tune with their customers who come to Lake Tahoe for vacationing, but need a place to sit their dog while they go skiing. Dogs are not always allowed in most areas, so they include lots of links to local pet-friendly places and fun ideas to do with their dogs.
The design on their page is also fun, friendly and easy to read, although a little wordy.
LowestRates.ca, Quebec, CA
Getting a mortgage is not a fun topic. Even the initial process of getting quotes can be an overwhelming experience. We think LowestRates.ca does a good job of making the process simpler, while still providing all the relevant local market statistics to make the decision easier.
The simple 3 buttons are eye catching and the promise to compare quotes in 3 minutes is tempting. Once you click on one of the buttons, the information gathering process is also easy and intuitive, and by leading the homeowner/buyer through only the one next step, they make the process less overwhelming.
The Dry Bar, Phoenix, AZ
When a picture does the talking, you don’t need a whole lot of words to explain. The design on the Dry Bar landing pages is simple, elegant and shows you what you need, and nothing more.
Everything fits into the small section above fold, including a gorgeous shot of their local store, the hours and the address, map and phone number, and their Book an Appointment button in a bold yellow against a dark background. Stunning.
Christian Brothers Automotive, Montgomery Mall, PA
Taking your car to a service shop can be intimidating, and you may even be wary of getting duped or being charged too much. The CBAC landing page has a crisp design and all the pertinent information that helps induce confidence in their customers.
We are more prone to seeing services listed in long lists of bullet points, but with CBAC, we especially like the block of icons showing their services at a glance, and a button to lead you off page to browse through their complete list of services.
American Eagle Investigations, Private Investigator, Bronx, NY
For local businesses in metropolitan cities like New York, it’s more often than not that clients take the train or the subway to get from A to B, so we like the extra map that American Eagle Investigations included for transit passengers, in addition to the map for car drivers.
The text on the page is a bit wordy, but they include a few 5 star reviews by customers and a link to read more of their 78 (and counting) real time reviews on Google.
King Rooter & Plumbing, LLC
While the intro paragraph could be rewritten with a little more attention to what makes them stand out, the King Rooter & Plumbing local landing page does a good job of showing their award badges right on the banner, alongside their name and phone number. They also show all the badges they’ve received at the bottom of the page right next to their contact form and schedule button.
Other information they include like “Over 20 years of experience” and “free estimates” help draw customers’ attention.
Classic Blinds and Closets, Brentwood, TN
With the Classic Blinds and Closets store landing pages, the overall design is clean, branding is consistent, and lots of white space to make it easy to read. They also display their award badges and their customer ratings and reviews, which goes a long way toward boosting their credibility.
One feature that we appreciate is how they showcase some of the projects that they’ve done in the local area, including gorgeous well-lit photos, and clicking on the picture leads the customer to additional photos and information about the project such as the products that were used.
Roto-Rooter, Canterbury, CT
The Roto-Rooter landing page is a little long for a local business, however we like that the most important thing, well two things, is displayed in large font, above-fold: their phone number, and a button to Schedule Online. Clicking on the Schedule button opens a pop-up window which doesn’t bog you down with details – just a place to enter your contact info and a calendar for scheduling. They also address the 1-2-3 next steps the customer can expect, as well as a 5-star review and their award badges, to reassure the customer before booking their service visit.
REI Maple Grove, MN
The top two lines of the REI store landing pages grab your attention with the most current bits of information. The name of the store and location, followed by the store open time for the day and curbside pick up hours for the day (while serving during COVID-19).
For this REI in Minnesota, they list the links to their popular in-store services, as well as a link for job opportunities. Other necessary information, like a picture of the storefront and the map, is displayed in an easy to read 2-column format. And lastly, there’s a section to provide feedback, as well as a sign up box for REI emails.
Barnes and Noble Bookstore in Saugus, MA
We love the events section of Barnes and Noble’s landing pages – for those who love book readings and signings at their stores, B&N events are updated real-time, with options to add the event to your calendar, or to forward to a friend.
Other important elements: the local landing page includes all the necessary information in 3 easy to read columns. Nothing fancy, but a photo of how the storefront looks helps to identify it, their name, address, and a phone number (note: it’s just one phone number, not multiple alternatives). Store hours are also included in the second column. And a list of links in the third column, for information like map and directions, store features, and social media sites.