Boosting brand awareness: Social Media Marketing (SMM), ads and google ads
Marketing on social media is the trendy topic of these days. So, if you’re someone wanting to start and/or follow the trends that are obviously changing, growing, and making thousands and thousands of dollars for brands, entrepreneurs, and creators, then you’ve come to the right place.
Let’s first explore what social media marketing is, so we can all be on the same level.
Social media marketing, or SMM, is a form of internet marketing that uses social media apps, like Instagram, TikTok or many more, as their marketing tool.
So basically, marketers or brands go on these platforms to sell certain products, or offer certain services.
What’s in it for you, as a brand owner? MAJOR exposure.
You’re directly exposing your brand to people who want to see what you’re offering, without the need to spend lots of money on offline advertisements, searching for the right audience.
With online advertising, and with the right tools, your people will come to you.
You just gotta put in the work.
So it does require work, like everything else. It’s just a bit, or a LOT, more rewarding though.
So you gain exposure, fast.
You increase your sales, drive conversions, build your brand, or whatever goal, or goals, you might have in mind.
But the 2 most important things, according to Sprout Social’s Brent Barnhart, are brand awareness and increasing community engagement.
So you benefit with SMM. But what actually matters for the people benefiting from your services, is what’s in it for them? What do your clients get?
Why would they choose to engage with your brand? Why would they buy your products or choose to benefit from the services you provide, instead of someone else’s? Why would they even check your brand’s latest?
It’s because they relate. It’s because, on some level, the people that buy or benefit from your products actually have the feels when it comes to your brand.
The thing is, with online marketing, the more personalized, the more relatable, the better.
So you show them how your brand can add value to their lives.
You give them what they think is missing.
Let’s explore what’s beneath the surface now, shall we?
So I guess you know by now how social media really affects people, and how it actually impacts them, often playing a major role in their decision making process.
Social media has a great impact on people’s decisions when buying the products they do end up buying.
But how do you make sure people know you’re there? How do you get them to recognize your efforts in establishing a well defined online presence?
First, and before anything else, you need to know who you’re aiming your presence towards. What kind of audience do you want your products to reach?
What will make your audience choose your business over the millions available online?
It’s not easy.
And it won’t happen overnight.
Yes, a reel/tiktok might go viral and reach tens of thousands of people overnight.
But consistency is what will make them engage with your account over and over again.
Other than being consistent with your posts, you need quality content.
There are hundreds, if not thousands, of businesses that offer similar services. But what distinguishes you is how you choose to relate to your target audience.
If you can get your people to laugh, sympathize, feel, then you’ve won them over.
How do you do that?
Simple. You research your audience.
You’ve managed to create a whole identity, aimed for a specific group of people, now all you need is to know what they really want, what they enjoy, and do it, provide it for them.
We can help with that, right after you fill out a free consultation form on our website.
Now another thing that boosts engagement and strengthens brand awareness is ads.
And I think we all know that better brand awareness means better results with all your other campaigns.
Social media advertising is a great way to quickly reach new clients and reach your target audience.
Boost your brand using social ads and elevate your marketing campaigns with highly studied marketing strategies that guarantee success.
Whether you want to grow your client base, drive conversions, or boost sales on Facebook, Twitter, Instagram, YouTube, TikTok, Pinterest, or on any other social media platform, social ads are a great and fast way to do just that.
Let’s talk about google ads.
I think we can all agree by now that ads are highly beneficial. But what differentiates social ads from google ads?
Social ads is when we advertise on social media platforms, right?
But Google ads, Pay Per Click (PPC), or Search Engine Marketing (SEM), is a form of digital marketing strategy that lets you create and run clickable ads.
What’s different with Google ads is that you only pay when someone interacts with your ad.
You get full control over how much, or how little, you wanna spend on your ad, and only pay when someone clicks on your ad.
This gives your business advantage over other similar businesses, especially if your business doesn’t usually appear among the first few searches after using SEO, or even on the front page of Google.
Let’s be honest. SEO often takes time.
With so many businesses finally converting and switching in order to adapt and win in the digital world, it’s become harder to be amongst the first searches with SEO alone.
So using SEM might actually be a great thing if you’re looking for fast results.
So hop on, join the rest of us, and let’s go global!
Digital platforms are part of a greatly massive world that’s always changing, fast.
So take action, learn, be present, and engage.
Social platforms are communities. And they’re crowded. And in order to excel there, you need to throw yourself in, and actually play your part. Or hire someone to do it for you, filling a free consultation form would be a good way to start.