frequently asked questions
Where are you located?
Maze is located in Kaslik, Lebanon and Riyadh, Saudi Arabia. For more info about our locations please do get in touch with us
Do you work with WordPress themes?
Wordpress is the most popular CMS & website building framework in the world now.
That being said, we build our own custom themes and integrate them into the WP CMS & framework.
We think it is impossible to create a good user journey and experience for a business using pre-built themes. Each business is unique and each have its own USP - This is also reflected in our pricing which is much higher than the cost of pre-built theme.
If you are looking for a pre-built Wordpress theme, then we advice heading to themeforest.com and trying them out.
If you need to create a unique experience for your business and brand, then go ahead and get in touch with us. Read more about our Design & Development service here.
Do you do SEO?
What is SEO?
SEO is short for Search Engine Optimization. It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Do you need to improve your search ranking? Read about our SEO services here.
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives by driving significant and relevant visitors to it.
What is the difference between Local SEO & International SEO?
Local SEO focuses on achieving results in location-based searches, for example, “real estate agencies in Lebanon”. In most cases, local SEO drives more customers to your front door than to your website.
Global SEO techniques are focused on helping websites show up in keyword searches being conducted from all over the world and pointing to the business' website.
What determines search engine rankings?
There are many factors determining your search engine ranking. However, we always advice to start your journey with a solid base, meaning an SEO ready website.
Other factors that might affects your rankings are:
- A Secure Website.
- Page Speed (Including Mobile Page Speed).
- Mobile Friendliness.
- Domain Age, URL, and Authority.
- Optimized Content.
- Technical SEO.
- User Experience.
- Referring Links.
Much more factors can also affect your ranking, are you looking for an agency to take care of your Search Engine Optimization (SEO) work?
What is PPC?
With Pay per Click (PPC) advertising you only pay once your target audience clicks on your ad.
What is email automation?
Unlike newsletters, email automations are niche campaigns sent to specific groups after specific actions, targeting specific content. Most of the times, email automations are created to generate leads.
Email automation workflows are essential to any business wanting to improve their online sale. Email automation service is part of our Paid Advertising (PPC) plan.
What is data-driven marketing?
Without having the correct data on hand, it is impossible to have a successful marketing campaign.
Data driven marketing campaigns is based on the usage of real time customers’ data, insights and analysis to be able to effectively optimize your marketing campaigns, predict future users’ behaviors and creating effective strategies accordingly.
What is a marketing funnel?
A marketing funnel in simple words is the customer’s journey starting with his or her first interaction with the brand online, all the way to their purchase and again to the customer’s retention.
Before the customer selects a certain brand, there are a list of point of interactions with this brand, on different channels, that should be considered.
As a digital agency, our role is to make the best out of this experience, and giving our customer’s customers the best user journey.
What is conversion rate optimization?
Conversion rate is the percentage of visitors that complete a desired goal on your website or mobile app.
For example: If 2 users are completing your daily goal by "purchasing a rounded table" and you are receiving 100 visitor per day in total, your conversion rate here is 2%.
Conversion Rate Optimization is the process of improving the above percentage generally without increasing your advertising budget. This is done by improving your website's UX, analysing Google Analytics data and other techniques. Read more about CRO here.
What is a lead magnet?
A lead magnet is a tool implemented in your website, that motivated the user to insert his/her email following a specific user journey.
By gathering emails (or any other contact information), sales departments can transform those leads into potential clients.
How long does it take to see results?
This depends on your goal and your budget of course. However, generally we do not expect to see serious results from your digital marketing campaign before 45 days. There is a lot of work to be done, a lot be learned, trust the process!
After around 45 days, all of our clients should see an increased activity and conversions to their websites, returning customers, better reviews and more awareness to their product(s).
However, Conversion Rate Optimization (Increasing the clicks you get, to the amount of users that contact you through website rate) need more time to be improved.
What’s it like working with an Maze?
In addition to the expertise and knowledge base that will have a huge impact on the results on your project, working with an agency, or at least this is what Maze believes in is beyond the project level.
Working on a project and with a client as one team, most of the time transforms into a very solid relationship, where the project becomes our own, we fight for its success.
Can I afford a Digital Agency like Maze?
Agencies come in all shapes and sizes, and serve clients in all shapes and sizes.
Generally speaking businesses have the below 3 options:
- “Do it yourself”: Businesses that have the time and skill to do the work themselves internally. This type of businesses can be either very small or an advanced business that is looking to invest in a dedicated department.
- “Go Freelance”: Businesses that prefers dealing with a freelancer.
- “Agency Lovers”: Businesses that needs an agency to do their work and can invest several thousand USD per month.
If you happen to fall within the last category, rest assure that Maze is the type of agency where you will be getting much more than your investment, it’s in our culture!
If you’re hesitant, why not book a free consultancy and we can guide you for a better decision?
I tried Google AdWords but it was a waste of money, could you do better?
One of the benefits for working with an experienced agency is the 3 “E’s”: Expertise, Experience, Effort. We have been doing this for a long time, we did make a few errors and we have fixed them.
Experts working on your account will be Google Certified, trained and skilled.