4 Ways to Leverage AI in Digital Marketing in 2023

Who hasn’t heard of artificial intelligence yet? Many have started experimenting with AI tools such as ChatGPT and DALL-E 2, and marketing agencies have discovered how to use this technology to their advantage. 

Marketers around the world are using machine learning and artificial intelligence in their marketing campaigns for more efficiency and to save time. How? Read on as we discuss 4 ways AI can be used in Digital Marketing in 2023.

1- AI powered chatbots

An AI chatbot is a chatbot trained to have  human-like conversations via text, like facebook messenger bots, or via voice, like Amazon’s Alexa, using natural language processing NLP and machine learning ML. 

An AI chatbot can analyze customer’s feelings or make predictions about what a site visitor is looking for on your website. It helps customers choose a product, recommends additional products to help in upselling and bringing more revenue to your online business, answers questions in a personalized manner based on the data you have collected from your customers, and much more. 

AI chatbots can save you time and resources, but it shouldn’t be the only way you communicate with customers. You should always include a human touch when connecting with them. 

2- AI based Email marketing

AI-based email marketing is a form of machine learning. It helps email marketing teams save time. AI can help them personalize content, predict what times recipients tend to open emails for optimal engagement, choose subject lines, and analyze how recipients interact with your content. 

Briefly stated, AI may assist email teams in determining the best type of email to send, as well as to who, when, and how frequently. However, it doesn’t replace marketers, it only helps them analyze big data in less time. 

3- AI content writing

You’ve certainly heard of ChatGPT, or at least Grammarly. These are examples of AI content writing tools. AI can now save you tons of time and money when it comes to content writing. Digital marketers are now using these tools when writing posts, copy for ads, newsletters and even social media captions, but they’re far from replacing human copywriters. AI is a great addition to your digital marketing toolbox, it assists your copywriters in covering more work in less time, but it can’t replace them. Why? We asked ChatGPT and here’s its answer: 

“It is possible that AI could replace some copywriting tasks, such as generating basic product descriptions or writing simple marketing copy. However, it is unlikely that AI will be able to fully replace human copywriters, particularly for more creative or strategic writing tasks. Additionally, AI may assist human copywriters in their work, helping them to generate ideas or optimize their writing for specific audiences.”

4- AI image generating

An AI image generator is a text-to-image generator. It receives input in the form of words, then processes them to generate an image. The leading AI image generator tools that are now trending all over the internet are DALL-E 2, Lensa AI, and many more, and they are very easy to use. All you have to do is write a text describing the image that you are envisioning, or what we call prompt, and the AI will generate the 

In digital marketing, designers are leveraging these AI image generators to produce logos, website design, and original stock photos. These tools aren’t well developed yet, but they’re getting there.

At Maze Solutions, our team is preparing for all the challenges of 2023, and they are looking to make use of these tools and adapt to their benefits to achieve more productivity, improve customer experiences, and increase revenues.