5 Common & annoying E-commerce mistakes for users
With the widespread global advancement of advancing technology and the use of the internet, Ecommerce has grown tremendously over the years and is expected to thrive even more in the future.
In this article, you will come to know about 5 common mistakes that should be avoided if you want to grow your sales & store in a healthy way:
Table of contents
Mistake #1: Errors related to payment
Online merchants are still losing a big part of their sales by making common mistakes with the purchasing and payment processes on their websites.
It is very important to simplify the payment process of online stores as much as possible or you will be losing your customers for good.
Try to avoid:
- Asking for too much information: Focus on asking just the essentials, especially when a customer wants to do some quick shopping. Every extra field makes the entire process longer and increases the chances to make some mistakes while filling out the form, which may lead to frustration and end with cart abandonment.
- Forcing visitors to create an account: Requiring an account, especially when a user wants to buy just one item quickly, is a sure way to lose a potential customer. Smashing Magazine’s test shows that each person forced to create an account felt frustrated, and 30% of them ended the transaction before buying anything.
- Not offering data security assurances: It’s about your customer’s money, they are sharing sensitive information and card data, so you should take all the security steps necessary to protect their purchases and information. Customers need to be reassured that their sensitive and private data are safe during checkout.
Mistake #2: Lack of choice in payment gateways
It sounds obvious, but there are many Ecommerce stores that offer one payment method only.
Credit/Debit Cards are the most common used payment method and it’s important that you support all relevant card brands to optimize conversion and costs. But this method is not enough.
In many large markets with low card usage, customers prefer to pay with cash-based payment methods and bank credit transfers, which don’t support immediate payment confirmation or native refunds.
Mistake #3: Misconfigured 404 pages
The typical trigger for a 404 error message is when the requested page content has been removed or moved to another URL.
One of the steps towards a “healthy” Ecommerce website is to ensure there are no errors behind the scenes.
Correctly configuring your 404 error pages will allow your visitors smoother and uninterrupted navigation of your site.
Furthermore, Google will obviously crawl your website easier and faster if you configure and fix your 404 errors. Moreover, fewer errors will increase the likelihood of having the Googlebot come back to crawl your site again in the near future.
Mistake #4: Unprofessional customer service team
Customer service is arguably the most important thing for your business to get right, it can make or break your Ecommerce business.
Today, it’s very easy to write negative reviews online in an incredibly fast way. Product options & prices remain very important in an Ecommerce website but providing top-notch customer service will make your customers come back again for more purchases & become your brand ambassadors.
On the flip side, happy customers whose issues are resolved will tell as many as six people about their positive experience.
So be assured you are following these steps in your business if you want to stay on track:
- You are providing quick support
- You are listening to your customers
- You are providing adequate training for your agents
- You are maintaining your customer’s historical data and unifying your documentation
Mistake #5: Out of Stock items displayed in stock
When it comes to your inventory, if you don’t have control of it, you’re in trouble. Poor inventory visibility can lead to overbuying inventory, overselling, canceled orders, markdowns, and result in costumers lost due to a loss of trust and a lack of professional service.
At the same time, we do not live in a perfect world, and every business is at risk of stocking out at some stage. Success comes when you can reduce the frequency of those stock-outs.
The first step to mitigating stock-outs is having the right tools and business processes in place.
These steps include:
- A Stock-out Dashboard that identifies existing stock-outs: This must be visible to Management, Sales, and Purchasing and is essential for effectively resolving the problem.
- Create an efficient re-ordering threshold: The threshold of re-ordering quantity, also called the stock-out limit, is the least count of an item you must keep on hand at any given time. When inventory levels drop below the threshold quantity, you re-order stock to replenish your items on hand.
- Automate Inventory Process: The inventory automation process has got tons of benefits other than just preventing out of stock scenarios, here’s few of them:
- It maximizes scalability
- Increases inventory efficiency and productivity
- Saves time and money
- Reduces human error
At the end, no matter what you do, if your Ecommerce site is performing well – some items will eventually be sold out. In that case, it is important to mark that item as « out of stock » and block additional purchases on it.
Pro Tip: Add a reminder Call To Action button to those out of stock items; so that your customers get reminded by email once you refill your inventory.
Just like any other commerce mistake, E-commerce mistakes will reduce your online store sales instead of driving sales. So, getting familiar with all the possible errors, and working on keeping them at bay will help you to grow your online business.
We at Maze, as a digital agency, have been working hard to provide our clients with a reliable, fast & robust Ecommerce solution.
For that purpose, we lately launched MEM.
MEM helps us build stunning e-commerce sites that define your brand & launch it crazy fast.
Get a free consultation now to see how we can help you!