Let’s kick it with some interesting stats about Social Media in 2020:
- 3.5 Billion people use social media every day.
- People spend on average 3 hours on Social Media daily.
- 54% of consumers use Social Media to research a product before they buy it.
- 74% of global marketers invest in social media marketing.
- 71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.
- 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand’s social media.
That’s how much Social Media Marketing is powerful and a game-changer if you use it the right way.
Many aspects affected the trends of social media in Lebanon especially the COVID-19 lockdown.
So based on what we learned from our online experience, here are the top social media trends which are the most effective ways to attract audience:
1. Keep posting stories
Stories continue to gain popularity because they give people the curiosity that something interesting is happening. For this reason, YouTube will make its stories last for 7 days, while Facebook and Instagram stories last 24 hours only.
So leveraging Stories is well recommended to market your products or services.
2. Create video content
In 2022, 82% of all online content will be video.
Video performs 59% better than any other post type.
Especially Live Videos, they do better than uploaded videos, because they are more authentic and allow you to interact with them directly.
These videos may be Webinars, How-To videos, Videos explaining your business, promotions… That’s why it is important for you to know on what channel to publish whether on Facebook, YouTube, or any other channel.
You check this link for more info on how to optimize YouTube with organic keywords.
3. Create interactive posts
While posting continuously on any social media platform, create from time to time posts with questions that will need your audience’s response. Everything is about what the consumer needs, by interacting with your audience, you’re showing them that you listen to their feedback and needs.
Check Answer The Public website to get more ideas on what questions your audience is asking.
4. Shopping on Social Media
For eCommerce websites, as we mentioned in the statistics above, 54% of consumers use Social Media to research a product before they buy it, and it takes 7 to 13 exposures before someone considers buying a product.
So don’t get frustrated if some of your audience did not buy from the first impression, because some people need to think before buying.
5. Leverage niche platforms
There are several niche platforms, but because we’re talking about Social Media in Lebanon, we’re gonna mention only TikTok.
According to hypertrace.com, there are 95 TikTok influencers in Lebanon with an average following of 128,429 followers and engagement rate ranging between 1.01% to 39.97%.
We recommend you start first by enhancing your principal Social Media platforms, then after you work on a niche platform.
6. Facebook Messenger marketing
Stats show that Facebook Messenger has more than 1.3 Billion active users. According to Business Insider, by 2020, 80% of businesses are going to use chatbots.
Here’s what you can do with this tool:
– Book Appointments with smart Facebook Messenger bots
– Lead Generation using chatbots
– Get Feedback and Ratings with conversations
– Deliver Content
In short, it allows you to automate your business activity.
It’s important to always keep track of what is currently used by big brands, very well known influencers and marketers, to learn from their Stories, videos, quizzes, promotions… You need to test to see what works most for your business and how your audience is interacting with your content.
And always make sure to track the KPIs to measure your audience behavior.