Social networks that focus on visuals are booming in the Middle East, and Snapchat is a key player. With more than 22 million users in Saudi Arabia alone, the highest number of daily active Snapchat users in the world, Snapchat offers a big opportunity for eCommerce businesses, yet, many brands in the region still prefer platforms like Google and Instagram. 

By leveraging Snapchat’s unique features and massive user base, businesses can tap into an engaged and young audience, enhancing their marketing strategies and driving significant growth. This blog explains why Snapchat should be your top choice for eCommerce advertising in Saudi Arabia and how to effectively use its features to reach your audience.

And if you want our  team to help you in leveraging Snapchat’s potential, contact us here!

Engaging Ad Features

Snapchat’s unique features like sponsored lenses and filters offer creative ways to engage users. These tools help increase brand awareness and user interaction, and they are very popular amongst Saudis. For example, for Saudi Arabia’s founding day, the Saudi Tourism Authority used Snapchat to reach nearly 15 million users, getting over 500 million impressions in a day, by presenting the opportunity to people to dress up in traditional authentic clothes through a unique augmented reality experience.

Organic Content Strategies

Snapchat thrives on organic, face-to-face interactions, providing a great opportunity for brands to grow. Here are some strategies to enhance your organic reach:

1. Exclusive and Informal Content: Arabic social media users like branded content. Keep your brand voice consistent but informal. Use filters, lenses, doodles, and Arabic pop culture references and emojis to make your brand relatable.
2. Showcase Employees: Highlighting your employees can humanize your brand. Feature day-in-the-life segments or behind-the-scenes clips to create an exclusive feel.
3. Influencer Collaborations: Partnering with social media influencers can raise product awareness and increase followers. Influencers like Fozaza, Lama.Akeel, Mrmoudz, and Just.bayan have large followings on Snapchat, making them ideal collaborators.
4. Acknowledge Mistakes: Showing human qualities, even in error, can build trust. Acknowledge widespread issues and post updates via Snapchat stories to maintain transparency and customer loyalty.

Paid Advertising Options

Snapchat offers various paid advertising options to enhance your brand’s visibility:

• On-Demand Geo Filters: Cost-effective for smaller businesses, encouraging user-generated content at events or stores.
• Sponsored Lenses and Filters: Used by larger companies to create hype around new products and engage users significantly.
• Discover Ads: Designed for high-profile brands to broadcast news stories and blog posts.
• Snap Ads: Short videos that appear between Discover and Subscriptions content, driving direct traffic to your website.

Snapchat’s popularity in Saudi Arabia presents a great opportunity for eCommerce businesses. By using its unique features and engaged user base, businesses can improve their marketing strategies, increase ROAS (return on ad spend), and tap into a new, lucrative market. If you haven’t done it yet, now is the time to recognize Snapchat’s potential and start using its high viewership and engagement rates to transform your business. Happy snapping!