Consumers are driven by a need and desire, sometimes it is by FOMO; the fear of missing out.
A pervasive apprehension that others might be having rewarding experiences from which one is absent, FOMO is characterized by the desire to stay continually connected with what others are doing.Science Direct
Using FOMO can affect users’ behavior actions. Triggering your audience into taking decisions by finding ethical ways in your website design to intentionally lead them into buying from you.
Let’s have a look at 5 ways used to your advantage to increase conversions, sales, signups, and others.
1. Limited Availability
It’s not wrong to present limits to your visitors on what is available or for how long it is available. That lead-in inducing pressure on your consumers to make a choice on the spot.
For example, Booking.com use the FOMO strategy, showing users the number of room left for prior booking.
2. Highlight Missed Opportunities
This FOMO is focusing on showing visitors that they have actually missed out on a great deal.
JSK, a leading real estate agency in Lebanon, uses this marketing example on their property listing with a message in red that the user just missed this property.
Even if users are just window browsing through a website, rewards motivate them to make a purchase.
Using this approach will be appealing for loyal customers, already signed up on your website.
4. People are Buying
Adding a little bit of motivation can help users complete their order.
Keep it real and interesting.
Letting consumers know that other users have bought from this website can provide strong motivation to proceed with their purchase.
5. The Clock
If users think they will miss out by running out of time, they will be more likely to commit a purchase.
You can create this by making a countdown pop up like Feel 22 for Valentine’s Day Sale.
The fear of missing out is a motivator for user behavior. Using FOMO can increase your conversions and boost your sales.